Spinnova and Bestseller partner for breakthrough textile innovation

Spinnova and Danish multi-brand retailer BESTSELLER have partnered in a long-term sustainability journey. Being one of the early adopters of the novel fibre material is part of Bestseller’s ambitious sustainability strategy, Fashion FWD.

The first product made with SPINNOVA® available for consumers

BESTSELLER’s largest brand, JACK & JONES introduced a pair of men’s trousers available for consumer sales in October 2022. The trousers are made of 20% SPINNOVA® fibre, 20% BCI cotton and 60% organic cotton, and are available online with a global reach.

Elena Osenbrüg, Sustainability Responsible at JACK & JONES:

“In Spinnova we found a strong partner to step up. After visiting Spinnova’s mill in Finland, seeing how pristine the fibre production is, and close work with our buying team to create a statement piece, I am excited to see the first JACK & JONES product made with SPINNOVA® fibre on market"

History of the partnership

In September 2020, Spinnova and BESTSELLER announced they are working together towards a more sustainable future. At the same time, BESTSELLER introduced its new innovation lab ‘Fashion FWD Lab’, which focuses on new, low-impact and circular materials, better production, new business models and smarter ways of manufacturing. As BESTSELLER’s experimental sustainability playground, Fashion FWD Lab acts as a catalyst for collaborations consisting of pilot projects, workshops, case studies and more, to accelerate sustainable change.

The lab is part of BESTSELLER’s ambitious sustainability strategy Fashion FWD, which is launching the company towards a future where it is climate positive, fair for all and circular by design. Concrete goals include helping bring new sustainable fibres to the market by 2025. The Spinnova material is a great fit with the strategy, as it is climate friendly and fully upcyclable in Spinnova’s process, without harmful chemicals.

Spinnova and Bestseller were introduced by the Fashion for Good initiative that works as a matchmaker for brands and innovators. Spinnova has been part of the Fashion for Good Scaleup programme in 2018-2020.

We’re extremely proud to announce this collaboration with Spinnova, which is a highly promising material innovator. As always, our aim is to change the fashion industry for the better. BESTSELLER is an early adopter of Spinnova’s revolutionary material, and we genuinely believe in their ambition of making a truly sustainable material, which can be turned into commercial products, says Camilla Skjønning Jørgensen, Sustainable Materials and Innovation Manager in BESTSELLER.